At some point, almost every organization considers a capital campaign. For very small organizations, this might be to purchase a small building, while for large institutions it might be hundreds of millions for a major expansion.
Whether your organization is thinking about launching a big campaign or a small one, it is essential to get your nonprofit “campaign ready” before hiring a consultant, conducting a feasibility study, or launching the campaign itself.
For this reason, we’re bringing you this Featured Conversation with Andrea Kihlstedt, author of Capital Campaigns: Strategies That Work. The book is so popular and such a vital resource, that it is currently in the fourth edition.
Not surprisingly, Andrea Kihlstedt is among the most respected capital campaign specialist in the country. In addition to authoring this book and several others, she has helped dozens of organizations conduct capital campaigns and
co-developed the capital campaign course for the Fundraising school in Indiana.
In this conversation, we discussed:
- Setting a challenging but achievable goal
- Drafting a case for support with constructive committee input
- Why the list of your top 30 donors is incredibly important
- The “Rule of Ten”
- The number of prospects needed at each gift level
- Why cultivation must begin before engaging a consultant