Today’s guest, Samantha Threadgill, is the Chief Philanthropy Officer at the Humane Society of Northeast Georgia. Under Sam, HSNEGA has built one of the strongest development teams we’ve seen — they even retain donors ABOVE the AFP’s Effectiveness Project’s annual benchmark. So make sure you listen in to our conversation with Sam to learn about the proven techniques she and her team are using to cultivate and retain donors.
Listen to the Episode Here!
Links
HSNEGA’s Website
Podcast: Ep 83: The Major Gifts Playbook with Doug Barker
Podcast: Ep 174: Help Donors Fall In Love with Your Organization with Abra Annes
Timestamps
(03:00) Re-engaging lapsed donors
(07:45) HSNEGA’s first time donor series
(13:22) Making a personal touch
(18:47) The role of staff in philanthropy efforts
(22:00) Cultivating major donors
(25:00) The secret to keeping a successful Development Officer
People give to people.
make a connection with someone at your organization. And that’s when they give.
want different things. You have to figure that out.
want to see their money hard at work. Learning to brag on ourselves was a shifting point in our fundraising program.
We send out thank yous that are just thank yous and not an ask.
It’s really hard for fundraisers to send just a thank you. But it’s important to say “thank you” without making an ask.
Every single staff member contributes to philanthropy.
People give to people.
Donors make a connection with someone at your organization. And that’s when they give.
Donors want different things. You have to figure that out.
Donors want to see their money hard at work. Learning to brag on ourselves was a shifting point in our fundraising program.
We send out thank yous that are just thank yous and not an ask.
It’s really hard for fundraisers to send just a thank you. But it’s important to say “thank you” without making an ask.
Every single staff member contributes to philanthropy.