Word selection is important when conveying your message. We have to make sure that our tone and word choice has an impact that reflects our missions.
To help us, we invite Erica Mills, Author of Pitchfalls: Why Bad Pitches Happen to Good People and founder of Claxon. Erica will share important insights about words, language, and building messages that resonate with your audience.
(4:00) Erica: Word Nerd?
(6:00) Understanding that words are renewable resources (but make sure you do not wear them out)
(7:30) Fleshckin Aid: How to use understandable but interesting words (Don’t just write sentences and paragraphs, architect them.
(8:30) Your mission statement communicates the change you want to make in the to the world
(11:42) Reading Ease: The proofing tool you need for architecting your language
(16:00) Erica’s exercise of converting memos to tweets
(18:00) Learning from Erica’s work at Evan’s School of Public Policy and Governance as Senior Lecturer and Co-Director
(21:53) Exploring programs, staff, services, and cohorts offered at Evan’s School of Public Policy and Governance
(23:54) The benefits of an MPA
(25:15) Balancing technological communication with face-to-face communication
(26:30) Erica and Dolph explore “Wordifier”, a cool tool to know whether your words are overused.
(33:00) Erica and Dolph discuss the seminal book Elements of Style by Strunk and White.
Pitchfalls: Why Bad Pitches Happen to Good People: https://www.amazon.com/Pitchfalls-pitches-happen-good-people-ebook/dp/B00GSC95NM
Elements of Style: https://www.amazon.com/Elements-Style-William-Strunk-Jr/dp/194564401X
Erica’s Twitter: www.twitter.com/ericamills
Claxon Online Training Course: Here
Claxon Marketing, Erica’s blog, and Wordifier: www.claxonmarketing.com
Univ. of Washington Website: https://evans.uw.edu/policy-impact/nancy-bell-evans-center