Jack and Dolph explore, and bust, common fundraising myths from the profitability of events to who makes the best major donor prospect.
Listen to the Episode Here!
Website: YUCKS Enterprises
The Book: Tales from the Trenches: What I Learned from 25 Years of Fundraising
Podcast: Ep 72: Make Your Board an Engaged Fundraising Machine with Kim Horton and Greg Giles
Podcast: Ep 170: Challenge the Fundraising Status Quo with Sherry Quam Taylor
(03:30) Event myths
(09:00) Board myths
(11:50) Staff myths
(22:30) Donor prospect myths
fundraising myths You can actually lose money on an event. You don’t lose money asking for a major gift.
People enter drawings to win the stuff, not to support the organization.
Some organizations hold events because it feels easier than asking someone directly for money.
Most boards hate fundraising and would do anything they can to avoid it.
Your organization should be one of your board member’s top 3 charities
You need to manage expectations.
The average college graduate will go through 9 careers in their lifetime.
Fundraising has to be thought of as an integral part of the organization rather than a necessary evil.
The average tenure of a Development Director is 18 to 36 months.
Find new roles for fundraising staff to keep them engaged.
The number one driver of a good donor prospect is commitment, not capacity.