Donation Form Drinking Game with Ira Horowitz : Successful Nonprofits

Episode 93

Donation Form Drinking Game with Ira Horowitz

Listen on  iTunes    Android     Stitcher   Libsyn

Episode 93

Donation Form Drinking Game with Ira Horowitz

Listen on  iTunes    Android     Stitcher   Libsyn

by goldenburggroup

Make sure that your donation forms are suited for the attention spans of your donors.

Have you ever tried to make a gift on a charity’s website, only to become frustrated by having to complete so many required fields that your attempt to donate timed out? Or how about getting through the form, only to hit the cancel button instead of the submit button because they were nearly identical? These are true events, and just a couple of examples of what to avoid when creating your organization’s online donation form.

Join us as we speak with Ira Horowitz, founder of Cornershop Creative. Ira describes how to make your nonprofit’s online donation form a thing of beauty – and revenue! Learn the do’s and don’ts of asking for gifts from your nonprofit’s website.

*****Timestamped Highlights*****

(2:28) Ira explains the conception of the drinking game

Appropriately, link to your donation page as much as you can.

(4:54) You’re asking too much!
(6:50) Give your donation form a test run before releasing it
(11:32) Bigger buttons are better
(12:12) Laser focus: removing distractions from your form
(16:31) Ira’s List: Ira recommends giving platforms
(11:32) Bigger buttons are better
(12:12) Laser focus: removing distractions from your form
(16:31) Ira’s List: Ira recommends giving platforms
(19:54) A fast turnaround is key
(22:52) Hold the lettuce, hold the mayo: custom solutions
(24:15) Location, location, location
(26:13) Content contentment
(27:09) To pop or not to pop

With donor forms, think of your audience and ask the right information.

(28:44) Shout out to The West Wing!

Links:
Cornershop Creative: www.cornershopcreative.com
Plugins available on Cornerstone Creative’s website: https://cornershopcreative.com/products/#donation-form-enhancer
Twitter: www.twitter.com/@cornershop
Mentioned platforms:
EveryAction: https://www.everyaction.com/
The Action Network: https://actionnetwork.org/
Salsa Labs: https://www.salsalabs.com/
Gravity Forms: https://www.gravityforms.com/
Read the Transcript for Episode 93 Below or Click Here!


Transcript – Episode 93 – Donation Form Drinking Game with Ira Horowitz        

It is best that your “donate” buttons lead people directly to the donation and not inhibit immediate donation.

Dolph Goldenburg: Welcome to The Successful Nonprofits™ Podcast. I’m your host Dolph Goldenburg. I am going to hazard a guess that some of you downloaded this podcast strictly because drinking game is in its title, and that’s fine. Stick around despite the lack of tips on perfecting your beer pong skills, and I’ll tell you why. We are going to be talking today with a creative genius. Ira Horowitz, founder of Cornershop Creative, speaks with us about making your organization’s Internet presence compelling. Specifically, he will address the do’s and don’ts of the online donation form – a topic he explored in hilarious detail in his presentation at Netroots Nation in the town I live in Atlanta, Georgia. Ira’s inclination to serve the greater good is evident in his work history. After graduating from Ohio State University, he worked for American Jewish World Services as assistant director of national outreach. He then became a field organizer for grassroots campaigns and later an online community organizer for free press. Ira spent some time managing online engagement as an independent contractor for several nonprofits as well. He founded Corner Shop Creative in 2012, and a few of their extensive clientele includes some big hitters include The League of Women Voters, Greenpeace, Toys for Tots. I kind of have a sense that maybe his politics are probably in line with mine. So, let’s move on to this conversation with Ira Horowitz.

Dolph Goldenburg: Hey, Ira. Welcome to the podcast.

Ira Horowitz: Great. Thank you. I appreciate you having me on the podcast today.

Dolph Goldenburg: I loved your donation form drinking game. Tell me, how did you come up with that?

Ira Horowitz: Well, thank you. I appreciate hearing that. It was a concept we were batting around as we were trying to come up with presentation ideas on how to give back to the nonprofit community in what we’ve learned on some of the best practices, especially around donation forms. One of the reasons Cornershop was founded is that we feel that the donation forms are the most important part of a website, but oftentimes when people are redesigning their site or moving to a new platform, they think of it more as an afterthought. It’s the last thing that you focus on. It gets incorporated at the end. You don’t have much design budget. We feel that it is something that should be ingrained in the full process, and this is something that should be given a lot of attention to. While we were just trying to figure out clever ways to present that information, some of the things that we see nonprofits do that probably aren’t the best practices and others that we have implemented, and we’ve seen some really good practices on it.

And we wanted to come up with a presentation that would do it. I personally actually don’t drink, which is somewhat ironic, but we at Cornershop like having a good time, and we like getting together, going to fun cities like in Atlanta, and visiting the local breweries and the local flavor there. We came up with this session and thought it was a great idea, a great way to engage people in doing it. Even though we don’t drink during the session, we do take a lot of shots aimed at the donation forms that need to be optimized the most.

Dolph Goldenburg: What are some of these shops that you’re taking donation forms?

Ira Horowitz: It really depends. A lot of people will just kind of use the defaults of their platforms, and the defaults are sometimes decent, but oftentimes they aren’t.

They’re meant to be changed, and they’re meant to be improved. The number one thing that we see is we’ll go to a donation form, and it’ll have completely different branding from the main site organization. Oftentimes, if you’re a new user or somebody who might not be as familiar with the internet or the organization, it might seem like you’re being taken to a completely different site and it may even throw people off and think that they’re in some fraud scam or something like that. That’s the number one thing that we do see is a lot of organizations don’t brand their donation form or spend that time to design it. There are lots of other little things that we see. People will oftentimes ask for too much information. We see these long forms that go on forever and ever.

Universities are notorious for this, that just basically any type of information they consider asking, they ask for it, and it takes so long to complete. I’ve even been in some of these systems where I’ve been trying to make the donation, and I get logged out because the form is so long that its times me out of my session. I have to then complete it again.

Dolph Goldenburg: So, as a general rule, how many fields is too many fields for a donation form?

Ira Horowitz: There really isn’t a general rule. The goal is to keep it as short as possible. So, there isn’t a hardcore set number of fields that I’d recommend. I would just recommend that you’re asking for the right information. Think of your audience, like actually make a donation as you are pretending that you’re a supporter and going through it and ask, do I need that suffix field?

Is that going to be something that people are going to be donating for? Do I need four different ways that I can give in honor or memory or should those be kind of linked somewhere else and people can get to them in different ways? Just making sure you’re asking for the right information. I try boiling it down to the most basic information that you need – email, name and then basic address information. It’s a question of whether or not you need something like a phone number. Some organizations, you get kind of families donating, so it might be a good idea that even add fields for a second person because you don’t want it to be acknowledged for just one member of the family. My wife and I run into that a lot actually when we’re both making donations at the same time. It’s like, who is this coming from, me or you? And the nonprofits often make us choose between it. So, it’s less about the number of fields and more about asking the right fields for your specific audience.

Dolph Goldenburg: One of the things you said that I think is critically important and that I’d like for us to go back to it is that board members, fundraisers, development directors should all be going online and making a $10-contribution just to see what that donation experience is like. If they’re the ones in charge of it, they can change the donation experience. If they’re not, they should provide feedback.

Ira Horowitz: That’s essential. Making sure you test your form and a number of different ways and doing it like the users are going to be using it.  I’ve even built forms and customize where I go in and start processing and ask myself, “Why am I doing it that way? Like there’s a much easier, better way to be doing it.” Think of the different ways such making sure that people can tap through each field instead of having to click with their mouse, which takes more time and can be more frustrating. It’s very common that I go to a forum and see that the tab order is off and goes from name, all the way down to the bottom and then back up. I’m making sure that all is as intuitive as possible for your donors.

Dolph Goldenburg: Actually, I did that with a client where I did some test transactions (five, $10-donations), and we were surprised to find that about one out of every four times the system just didn’t work. My sense is most donors aren’t going to try two or three times. They’re going to try once and go, “Well, not working,” and if they’re inclined to give online and not by mail, you lost the gift.

Ira Horowitz: Exactly. That’s a major concern that people have very short attention spans and, especially thinking of the twitter generation, that is people’s attention span these days. If they see something longer, if they get distracted by something, they’re likely going to walk away from that donation.

Dolph Goldenburg: So, when you’re testing that, donation page, how many different times or permutations do you recommend testing?

Donations forms are the most important part of a website.

Ira Horowitz: Really, there is almost an infinite amount. We have a QA expert who kind of goes through the form on basically every popular web browser that exists – so looking at it in both chrome, Internet Explorer or Firefox, looking at it on mobile devices – that’s something else that nonprofit donation forms tend to be behind the times on. You spend all this time making your full site mobile responsive, and then lots of folks will forget the donation form as well. Immediately, there are lots of great stats out there showing how important it is to have and that almost 60 percent of internet traffic is going on mobile. More than 25 percent of donors are now donating exclusively on mobile, and mobile-friendly donation pages actually receive more than double then pages that are not mobile responsive. It is crucially important. The latest apps [haven’t] been updated. There was a study back in late 2015 that said that about 84 percent of nonprofit donation forms are actually not mobile responsive or mobile optimized. That was back in late 2015. I know it’s improved greatly since then, but I think nonprofits are still behind the times and aren’t doing that even basic functions there.

Dolph Goldenburg: Does this mean that for some of the online donation providers, the ones I immediately think of, like some organizations use Pay Pal some organizations are you Network for Good, does this mean that their forms are not mobile responsive, or does that mean the organizations just not choosing to use their mobile responsive forums?

Ira Horowitz: Yeah, that’s a great question. It’s a little bit of both. There are some platform providers that aren’t responsive. I think most of them have come forward with the times, and a lot of them have implemented solutions that will make your forms responsive, which is great. However, there are still somewhere you kind of have to add the code yourself based on the kind of the way that the platform is set up. It really does vary greatly, and some are just not choosing to do it or aren’t even aware that they have to do it. Others are starting to incorporate it more in their platforms, and it’s really great to see those ones because yeah, out of the box, if you are looking for a new division platform, that’s definitely one of the top criteria: making sure that you are out of the box and mobile responsive

Dolph Goldenburg: Not just mobile responsive but also easy to use on the phone. I’m not old, I’m Middle Age, I’m 47 years old, but I am terrible at typing in on my phone. I am terrible at it. So, if there are 15 fields, I’m not going to fill it out on my phone. I already know that I’ll put my phone in my pocket and think I’ll do it when I get to a computer, and maybe I will. Maybe I won’t.

Ira Horowitz: Exactly. Donation form fields will be kind of smaller and narrower and to kind of click in there is tough. The radial buttons and checkboxes are usually the ones that get forgotten about most where if you leave those tiny little circles, if you got little fat fingers like me, it’s kind of hard to push them and click on those. If you make them into larger buttons that are clickable and change color or have visual change to when you click on them, it’s a lot easier and more intuitive for the user, which makes them want to continue completing the form.

Dolph Goldenburg: So, test your form. Make sure your form is mobile. Make sure that your forms able to handle families that might be donating separately. By the way, I agree with you 100 percent. There are so many charities that send a letter to my husband and a letter to me, and I’m always like, come on. We told you that we are a household. I know what your CRM looks like. Just put them together for crying out loud. I’ll quit whining about that. So, those are three things that organizations can do to really improve and optimize their donation forms. What are some other things they can do?

Ira Horowitz: The best that I recommend is to remove all distractions. A lot of times people will just put that donation form in their standard wrapper, which will have their navigation, email signup form, social media sharing and dozens of other things. People will often put in maybe even a right column, like lots of information about like you know, charity navigator and others, which sometimes it’s good to have it, but just make sure that the distractions are at an absolute minimum. To pick on one of the platform providers, on Luminate Online and The [Blackbaud] product. By default, there is a cancel button that is styled exactly like the submit button and right next to it. I don’t blame the platform, but I do encourage all people using it to make sure that they (because it is built into the platform) can hide that features so that it’s not there because I’ve seen a number of people who think they’re clicking the submit button, but in fact they’re clicking the cancel.

Dolph Goldenburg: It’s funny. I actually have done that on a couple of websites in the last few days, and I’m like, I wish you would shade gray the cancel button because I wouldn’t click it.

Ira Horowitz: Yeah. Make it smaller, gray, off to the side, or just get rid of it. People also know if they want to not make their donation, they can just exit out.

Dolph Goldenburg: That’s true.

Ira Horowitz: It seems like having a cancel button is just another distraction that I feel like can be easily removed from any form. Another barrier of donating often is a lot of association management platforms will require you to log in before making your donation so that it can kind of tie it to your account record. I totally get the reasoning for the backend purposes of making sure that you’re not having duplicate records and making sure the system can match, but it’s such a barrier for donors to go there and actually make their donation that you’re missing out on a lot of donations that could be coming through by requiring that login. When choosing a platform, make sure it doesn’t require people to log in. Obviously, if people are remembered and people can log in, that’s great, so they can enter fewer fields, but you at the same time want to make sure that you’re not providing a barrier for them from donating.

Dolph Goldenburg: I think there’s also probably some IT vulnerability there because obviously if someone hacks into your system, they get your donor data, but now they also get your donors passwords. Too many people use the same password for everything or daisy chaining together because let’s face it, most of us over the age of 20 probably have 200 passwords, and if we’re not using a password manager, it’s tough to remember. So, I also think there’s probably like a risk there as well.

Ira Horowitz: Obviously, it depends on the specific platform, but yeah, you do want to make sure that it’s secure and not providing that very kind of easy entryway for anybody who’s not looking to do good.

Dolph Goldenburg: Ira, we’re going to take a short break, and when we come back, I hope we’re going to talk about your favorite platforms for nonprofits to use for online giving.

Ira Horowitz: Great.

Dolph Goldenburg: Since we started today talking about drinking games, I’ve got to ask if your board is driving you to drink. If you felt the need to drink every time you heard a lame excuse for missing meetings, following sort of the gift get requirement and dodging committee work, yeah. It’s suddenly like it’s dodge ball out there. When you start talking about committee work, would you be drunk as a skunk? Well, let me tell you, I can help you avoid this terrible fate into ways. A) I’m going to remind you that combining board meetings and drinking games, while very attractive in theory, is not advisable in the real-life board room, but also, B) I can help strengthen your organization with a board evaluation and follow up governance and coaching. Your board becomes higher performing, and you get the board that you need.

Whenever choosing your platform, find the one that meets your needs, audience, size, and integration compatibility.

Dolph Goldenburg: Welcome back to my conversation with Ira Horowitz of Cornershop Creative. So, Ira, I promised that when we came back, I would ask you about which online giving platform or maybe plural, two or three platforms that you liked the for nonprofits to use. Obviously, there’s a plethora of them out there. It seems like almost every time you turn around, another one has started. Which ones do you recommend and why?

Ira Horowitz: That’s a very good question, and there are certainly quite a few out there as you mentioned. Many of them are kind of geared towards specific organizations. That would be my first, I guess, recommendation as someone who was looking for a new donation platform is to really first identify what your needs are and lecture audiences because there are certainly platforms that are just going to be better for certain organizations. I don’t want to say that there’s like one kind of gold-plated platform that’s going to work for every single organization. Whenever choosing a donation form platform or advocacy platform, CRM, CMS, it’s really important to identify what your specific needs are and try to find the best platform that will meet your needs. It certainly does depend on size. It’s an important factor just due to the cost of many of these platforms and the features you’re looking for if you’re a newer or younger, smaller nonprofit, just looking to get something that you can collect donations online. There are lots of great services that are quite affordable and easy to use and don’t require a lot of maintenance. PayPal is the first and obvious one that comes to mind. We have worked with (inaudible) or Network for Good and some of those other ones that you just kind of plug and play in. It kind of gives you a donation form out of the box. I also encourage whatever you’re using for a CRM to kind of look and see what integration and front-end platform that they have as well because a lot of times those platforms can come with some tool that will kind of give it to you, and then you won’t have to worry about kind of data integration resources.

On the higher end of things, we work quite extensively in Blackbaud’s Luminate Online primarily because it’s so flexible and customizable. There’s pretty much anything you can do within it due to its APIs and a lot of the features in it. However, it does require somebody with a lot of technical experience and experience in the platform to use it effectively for some of the advanced features, of course. So, that is one, but we work with quite a few. I’m going to kind of list others that I think are really good. I know that EveryAction is a really strong platform for progressive nonprofits. It’s affordable, responsive, out of the box, looks nice, etc. Same thing with action network. Both of those have great features that even let you embed it on your main site, which is a nice feature so that you can kind of create that brand consistency as you have your donation form. Same thing with Salsa Labs is one that we work with pretty extensively as well. They have the two platforms that they work on, which I think both of them have their advantages and kind of speak to different nonprofits there. There’s a nice summary, but there are dozens of others out there that are all great platforms. I apologize to my friends at those organizations who I didn’t mention, but there are some great tools out there.

Dolph Goldenburg: So, I have to teach you for a minute, Ira because I put you on the spot. I asked you to name two or three, and you did a great job starting that. It depends on what you need. One of the things that I really think organizations also need to be thinking about, especially smaller ones and the majority of people listening to this podcast are either on the board or working for a smaller nonprofit organization, is how quickly they’re going to get paid. And so, I will give you an example that I have actually run across some organizations that have ended up with online payment providers that take 45 to 60 days to pay.

And that becomes an issue, for example, if they’re using that to collect payments for an event.  They’ve got an event coming up, and most people register a few weeks or a month before the event. Now they are expecting a big check before the event happens a day or two or three before the event happens. The organization doesn’t have the ticket money yet, and it’s tough for them to do that. So, I would encourage nonprofits to look at how quickly they’re going to get paid. It’s funny that you mentioned PayPal because, I don’t do advertising on the show. I’m not paid by PayPal. They pay pretty quickly for nonprofits, so you can almost get your money in two, three or four days. Whereas some really do take a long time. Have you encountered this? Do you have thoughts about this?

Ira Horowitz: A great thing to add is determining [how long] it’s going to take before you get those funds into your bank account is a very important thing. A lot of the platforms and specific gateways hang onto it for a certain period of time, so they can collect their funds, but as long as it gets into your account within an average of two to three days, I think that seems to be the standard. Anything longer than that, certainly you’ll want to avoid and make sure because it’s obviously it’s your money, and you should be getting it as quickly as possible. That is an important one. Something that we do… since I am more of a coder, we do like creating custom solutions.

There are lots of custom solutions for folks. So, if a platform isn’t meeting your needs, there are lots of custom solutions out there that you can do where you can simply get a merchant account or a gateway connected to a foreign building tool. We build a lot of our websites in WordPress, and there’s a great forum building tool called Gravity Forms that has a lot of integrations already built in. So, if you have a Payflow Pro account through PayPal or an authorized that .net account, you can kind of create an account there. Then on the front-end just connected to Gravity Forms so that you can kind of create and design whatever type of form that you want as well. There are even many custom solutions that if you’re just not finding the right platform for you, some of those custom solutions can be really, really effective as well.

Dolph Goldenburg: For listeners that might be thinking, “Wow, we really need a custom solution, but I don’t know if we can afford it.” I know as with anything, you go to buy a car, you can buy a 25-year-old car for $500 or you can buy a Tesla for $100,000. So, I know there’s probably a wide range, but if we look at that interquartile range, that middle range, how much should nonprofits be expecting to pay?

Ira Horowitz: If you’re looking for a completely custom solution, it tends to be a higher upfront cost, but then you have lower ongoing fees. If you’re paying for one of these platform providers, you’re probably paying a high monthly fee, ongoing. It does vary. I’m exactly as you said, we use that, that car metaphor all the time. You can certainly get a Honda or a Tesla, and it’s somewhere in the middle. I’m certainly a few thousand dollars can at least start getting you something. Obviously, the more time you invest in it and the more you have spent, the better result you can get. We often can incorporate some usability tests to make sure that we’re designing in a way that’s going to be effective for folks. Obviously, the more you put into it, the more expensive it can get, but I think the better results you get at the end for a better user experience for your donors.

Dolph Goldenburg: Ira, before we get to the Off-the-Map question, I also want to ask you where the website you believe the donation form links should be? I know you’re probably going to say on every page, but I guess what I’m saying is how prominent should it be? Should it be a pop-up and a bar? How do you recommend the website make visitors aware of the donation form?

Style your donor pages consistently so that you can also target newer donors

Ira Horowitz: That’s an excellent question. People don’t spend a lot of time thinking about this. They just kind of put it on their navigation bar. It is advised that as much as you can, you should link to it. I encourage you to do it in a way that’s going to be effective and relevant to your users. Certainly, the most common spot is in that top right corner of your navigation or just kind of in the header. We encourage you to have at least one button that says Donate Now and is going to take people directly to a form and shouldn’t have that in-between step where they get to choose from 50 different ways they can donate. If someone’s clicking on the donate button, any words with the word Donate, they probably want to donate right now for a specific thing.

You want to get them to that form as quickly as possible and not distract them with anything. A lot of people who do have those other ways that you can give and have large giving programs which are great. There is often a support navigation menu that kind of drills down and shows people more, and I like using that difference. The ‘Donate Now’ conveys the urgency where ‘Support’ means you can get involved and give in many different ways. I encourage people to be a little cleverer than that because just by having the one donation button, you get a little ad blindness for that. We encouraged many other ways. We do like having popups and we, at Cornershop developed a WordPress plugin called ‘Smart Popup’ that can be used for creating these types of popups in there.

Depending on your audience, what they’re looking for, you might want to have either the form or a button to the form right there on your homepage. When people get to it, you might want to maybe set it up so that it, it only goes on interior pages. If your website’s audience is only new people, they’re not going to come there and just donate if they don’t know who you are. Possibly putting it on the interior pages after they’ve learned a little bit about you it is a good tactic. For organizations that do a lot of content creation, I encourage you to incorporate it into your articles or the content that you’re creating. If you have a bunch of health articles, for example, you know you can create your website so that after the fourth or fifth paragraph that people are reading, there’s a little call out that says, “Do you like what you’re reading? Click here to donate and continue our efforts to create this information for you.”

Dolph Goldenburg: What a smart idea, Ira. If people only take one thing away today, that’s a moneymaker. I like that.

Ira Horowitz: Absolutely. Thank you.

Dolph Goldenburg: So, I do have to share with you that two days ago I went to a nonprofit website for the first time, and they had a landing page popup that was a donate now, which I had to close before I could even see their website. And I remember thinking, “That’s a little too early to ask me for money. I haven’t even read a single word about you yet.”

Ira Horowitz: Yes, absolutely. That’s very common that you’re seeing those popups, and I’m sure everyone listening to this will say, “Ah, popups are annoying, and I hate them.” However, the studies do show that they actually do work.  I encourage people to start with sign-ups. I think that that is a more effective ask of like someone’s at least here, so they’re showing some interest. It’s an easier entry point for many people rather than going straight to donates. The more times you ask somebody to donate, the more likely they’re going to donate, and so you kind of get them into the feeling that this site is going to be a fundraising-based site and that they are going to donate. Thus, it is an effective tactic if you use it correctly.

I like to be a little subtler with those rather than just having it show up right away. We’ve implemented somewhere kind of scrolls up from the bottom and only takes a little bit of space on the bottom of your screen as opposed to overtaking the whole screen. We built a few sites as well where it’s persistent on one of either the writer of the left side. You click to let it slide out, and you can put either a full donation form there or even just… access sign-up forms and other things which are very effective in a great tactic to engage folks.

Dolph Goldenburg: I think that also really goes back to having someone code the solution that’s right for you might be the perfect way to go about this.

Ira Horowitz: Absolutely.

Dolph Goldenburg: Well, Ira, I’ve got to move over to the Off-the-Map question, and I think I’ve got a good one for you.

Ira Horowitz: Okay.

Dolph Goldenburg: I noticed that you use clips from a lot of great TV shows in your drinking games so clearly, you’re familiar with a lot of great tv shows. What is your favorite one and why?

Important stats: -60% of internet traffic is mobile ->25% of donors are donating on phones -Mobile responsive nonprofits receive 2X the donations

Ira Horowitz: I think my favorite TV show is the West Wing. It is a classic show and has a phenomenal cast and amazing writing by Aaron Sorkin. The way that they just tackle a lot of issues… I felt like the show is almost ahead of its time as with many of Aaron Sorkin’s shows. That is certainly one of my favorites, and I do love media, all things entertainment. I do try incorporating as much of that into our process and our presentations as possible because we like having fun. We like showing what we do, and so it’s a fantastic show. I’m sure I’ve got a few references to it in my presentation that I’ll be giving at the Bridge Conference. It’s very fun to incorporate some of that pop culture into these presentations.

Dolph Goldenburg: I love the fact that you integrate the rest of your life into your work life as well. That’s awesome. Ira, it has been a blast speaking with you today. Let’s just make sure that our listeners know how to reach out to you and make contact. Ira’s business Cornershop Creative is found handily enough at www.cornershopcreative.com. You will find at that website, under the products tab, some very handy plugins that will make your nonprofit’s website cleaner, more intuitive and more functional. You can also find Ira on Twitter @Cornershop. Hey, Ira, thank you so much for joining us today.

Ira Horowitz: Great. Thank you very much for having me. This was great talking with you.

Dolph Goldenburg: Have you been trying unsuccessfully to make an online donation on your phone at a non-mobile responsive site while listening to this podcast only to be frustrated? Has this lengthy endeavor caused you to miss the contact information for our guest, Ira Horowitz? No worries. You can find all the information from today’s podcast on our website, www.successfulnonprofits.com. I also want to take a moment and tell you about my favorite listener of the week, and that would be Shane from Illinois. While listening to a recent podcast episode, he noticed a major editing mistake that the three of us who work on this podcast missed. He sent me an email, that’s right out of the countless number of people who had already listened. He sent me an email, actually giving me the exact point where the error occurs.

I’m always grateful for constructive feedback on the podcast, and Shane’s email makes him my favorite listener of the week. Now, if you might like to be a favorite listener at some point, why don’t you head on over to iTunes, Stitcher, Libsyn, or another podcasting platform that you use and help us grow our listenership by rating and reviewing us. It’s easy to do and why you’re there. You can also check out the form that they use and think about how easy it is to use and how user-friendly. That’s our show for this week. I hope you have gained some insight to help your nonprofit thrive in a competitive environment.

(Disclaimer) I’m not an accountant or attorney, and neither I nor the Successful Nonprofits™ provide tax, legal or accounting advice. This material has been providing for informational purposes only and is not intended or should not be relied on for tax, legal, or accounting advice. Always consult a qualified licensed professional about such matters.

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