Episode 93

Donation Form Drinking Game with Ira Horowitz

Listen on  iTunes    Android     Stitcher   Libsyn

Episode 93

Donation Form Drinking Game with Ira Horowitz

Listen on  iTunes    Android     Stitcher   Libsyn

by goldenburggroup

If your nonprofit’s website focuses on content, incorporate a donation link into the article or content you’re creating.

Have you ever tried to make a gift on a charity’s website, only to become frustrated by having to complete so many required fields that your attempt to donate timed out? Or how about getting through the form, only to hit the cancel button instead of the submit button because they were nearly identical? These are true events, and just a couple of examples of what to avoid when creating your organization’s online donation form.

Join us as we speak with Ira Horowitz, founder of Cornershop Creative. Ira describes how to make your nonprofit’s online donation form a thing of beauty – and revenue! Learn the do’s and don’ts of asking for gifts from your nonprofit’s website.

Don’t require potential donors to log in to make a donation. Make it easier, not harder, to give your nonprofit dollars

*****Timestamped Highlights*****
(2:28) Ira explains the conception of the drinking game
(4:54) You’re asking too much!
(6:50) Give your donation form a test run before releasing it
(11:32) Bigger buttons are better
(12:12) Laser focus: removing distractions from your form
(16:31) Ira’s List: Ira recommends giving platforms
(19:54) A fast turnaround is key
(22:52) Hold the lettuce, hold the mayo: custom solutions
(24:15) Location, location, location
(26:13) Content contentment
(27:09) To pop or not to pop
(28:44) Shout out to The West Wing!

Completely different branding on a donation form may throw off potential donors. Make donation form branding consistent with the nonprofit’s overall branding.

Links:
Cornershop Creative: www.cornershopcreative.com
Plugins available on Cornerstone Creative’s website: https://cornershopcreative.com/products/#donation-form-enhancer
Twitter: www.twitter.com/@cornershop

Mentioned platforms:

Gravity Forms: https://www.gravityforms.com/

Top