An organization should encourage their employees to develop strong personal brands because their employees are the greatest brand ambassadors for… promoting all the great work the organization is doing.
Many of us (including this podcaster) started our nonprofit careers without thinking about a professional brand. But how we brand ourselves professionally shapes our career and our lives for years to come. In fact. every stage of a nonprofit professional’s career offers opportunities to brand yourself based on your competencies, core values, and vision.
To help us better understand how to brand ourselves, we spoke with Kristin Battista Frazee, who is truly a renaissance woman. Holding an MSW from Columbia University, she has been a geriatric social worker, legislative assistant at a Capitol Hill lobbying firm, published magazine and book author, marketing consultant, and personal branch coach for social and human service professionals.
Our Featured Conversation included how to:
- Recover from low-points in a career
- Make a positive lasting professional impression when leaving a job
- Become comfortable with self promotion and personal branding
- Build your brand online
- Develop a classic elevator pitch in alignment with your core audience of potential employers
- Find opportunities to promote yourself that is reflective of your values
- Elevate your brand by writing for trade journals and presenting on your area of expertise
We also discussed her book The Pornographer’s Daughter: A Memoir of Childhood, My Dad, and Deep Throat, with a special emphasis on what the book can teach us about building a personal brand that overcomes adversity.
Links:
Kristin Battista-Frazee’s Contact Information:
www.kristinbattistafrazee.com
kbfrazee@gmail.com
Book Links:
The Pornographer’s Daughter: A Memoir of Childhood, My Dad, and Deep Throat
Stand Out
Branding Pays: The Five-Step System to Reinvent Your Personal Brand