Nonprofit professionals who don’t live under a rock are well aware of the power differential between funders and nonprofits. And while many of us have learned to navigate the funding system, we also know simply navigating won’t affect change. So join me for today’s conversation with Lauren Steiner about how you as a grant writer and nonprofit professional can work toward building equity in funding — while still getting the funding you need.
Listen to the Episode Here!
Website: HHM Health, Dallas
(01:53) Krista’s transition into the nonprofit sector
(05:30) Crafting the perfect pitch
(16:40) Bringing treats to in-person interviews
(19:00) Cultivating a relationship with reporters
(20:00) Dos and don’ts of your media interview
(26:00) Turning a negative media relationship into a positive relationship
Segment producers get 100s of emails a day. So always keep your email pitches short and sweet.
The media wants to hear what you’re doing and how it’s mutually beneficial.
Try to share data that backs up your story. Media relations.
It’s ok to send your pitch to multiple people at the same news outlet.
I literally email every anchor, reporter, and producer whose email address I can find.
It’s a myth that you should only send your pitch to one person at a news outlet. Email your pitch to everyone whose email address you can find.
Do not pitch your client on election day.Media relations.
It’s important to organize a media training for your staff before you start pitching to the media.