Using CRM to Raise Money and Get Home for Dinner with Melissa Wyers : Successful Nonprofits

Episode 100

Using CRM to Raise Money and Get Home for Dinner with Melissa Wyers

Listen on  iTunes    Android     Stitcher   Libsyn

Episode 100

Using CRM to Raise Money and Get Home for Dinner with Melissa Wyers

Listen on  iTunes    Android     Stitcher   Libsyn

by goldenburggroup

The new standard: your nonprofit has to be as personal and efficient in its communications as Amazon.

As busy professionals, we are always looking for opportunities to maximize the return on our efforts. This sentiment remains true when it comes to improving fundraising tactics.
Today we speak with Melissa Wyers, Executive Director of EveryAction, a CRM tailored specifically for nonprofits. Melissa talks about how automation can be used to develop more robust communication with and cultivation of donors…and save time to boot!

*****Timestamped Highlights*****

(4:14) The makings of a move for automation
(5:10) Amazon is the standard
(6:15) The renewal series: trigger in and trigger out
(9:30) Ninety days or fewer to recapture series
(12:06) Engaged, but no gift

Donors know from the get-go whether you “get them” or not.

(13:20) The meaningful use of surveys
(15:59) Less a ladder, more a jungle gym
(18:50) Timing is everything: The transition from automation to personal messaging
(22:20) Dolph gets old fashioned
(23:42) The versatility of CRM automation: sustainers, cultivation, credit card reminders
(28:09) Asking board members to say thanks
(30:15) Correspondence documentation: a basic requirement in CRM
(33:26) A dream dinner with Matisse

Links:
Bonus Break 13: Thank Donors Like You Mean It
Melissa’s site: www.everyaction.com

 

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