Episode 94

Everything You've Always Wanted to Know About Mobile and Messaging (But Were Afraid to Ask) with Michael Sabat

Listen on  iTunes    Android     Stitcher   Libsyn

Episode 94

Everything You've Always Wanted to Know About Mobile and Messaging (But Were Afraid to Ask) with Michael Sabat

Listen on  iTunes    Android     Stitcher   Libsyn

by goldenburggroup
Michael Sabat Successful Nonprofits Podcast

Text is THE best way to communicate with somebody in 2018.

Jason Lewis, author of The War for Fundraising Talent and How Small Shops Can Win, talks about his belief that fundraising is in its “messy adolescence,” and offers his views on how it can mature.

*****Timestamped Highlights*****

(2:06) Optimizing Messenger: 1200 house parties and a march
(4:51) The 4+ options
(7:21) From you to me: Michael elaborates on one-to-one messaging
(10:20) What did we do with phone numbers before messaging???
(11:52) “Be the first to find out”
(14:00) The whole point of the vendor in messaging
(15:57) Lessons from Humane Society International

Michael Sabat Successful Nonprofits Podcast

The messaging model translates very easily from one campaign goal to another

(17:27) Messenger: advancing from the desktop era
(19:12) A chatbot? Not so much
(21:51) Plan for overflow with broadcast messaging
(23:00) Not picking up the phone? No problem.
(24:24) Text is best
(27:01) The Fantasy Football King

Links:

The Chatbubble podcast: http://thechatbubble.com/
Faceboook: www.facebook.com/atmssg
Website: www.michaelsabat.org

 

 

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