Jason Lewis, author of The War for Fundraising Talent and How Small Shops Can Win, talks about his belief that fundraising is in its “messy adolescence,” and offers his views on how it can mature.
(2:06) Optimizing Messenger: 1200 house parties and a march
(4:51) The 4+ options
(7:21) From you to me: Michael elaborates on one-to-one messaging
(10:20) What did we do with phone numbers before messaging???
(11:52) “Be the first to find out”
(14:00) The whole point of the vendor in messaging
(15:57) Lessons from Humane Society International
(17:27) Messenger: advancing from the desktop era
(19:12) A chatbot? Not so much
(21:51) Plan for overflow with broadcast messaging
(23:00) Not picking up the phone? No problem.
(24:24) Text is best
(27:01) The Fantasy Football King