Otis Fulton, author of Dollar Dash, discusses the psychology behind Peer to Peer fundraising.
He answers some of the burning P2P fundraising:
- Should we offer even better swag to motivate volunteers
- How do we create the next ice bucket challenge?
- How do we make more money from this campaign?
(2:25) Fulton incorporates behavioral economics
(5:25) The power of social media followers
(7:00) Meeting Face to Face: Otis’ P2P success story
(10:00) Top 3 reasons donors stop giving
(14:00) Basic roles of team captains in P2P fundraising
(15:55) Using “SWAG” to motivate team captains
(19:20) Rewarding Racing Regattas: A lesson from Otis
(21:21) Insufficient Justification: a tool for avoiding a transactional relationship
(24:55) The ALS Ice-bucket challenge: More than a P2P
(26:00) Relay for Life: A lesson on DIY fundraising
(28:25) Otis shares the greatest lesson learned from his D1 Basketball career