Episode 76

The Dollar Dash with Otis Fulton

Listen on  iTunes    Android     Stitcher    Libsyn

Episode 76

The Dollar Dash with Otis Fulton

Listen on  iTunes    Android     Stitcher    Libsyn

by goldenburggroup

P2P Team Captains are successful when they connect the mission to the individual.

Otis Fulton, author of Dollar Dash, discusses the psychology behind Peer to Peer fundraising.
He answers some of the burning P2P fundraising:

  • Should we offer even better swag to motivate volunteers
  • How do we create the next ice bucket challenge?
  • How do we make more money from this campaign?

*****Timestamped Highlights*****

(2:25) Fulton incorporates behavioral economics
(5:25) The power of social media followers
(7:00) Meeting Face to Face: Otis’ P2P success story

Understand the consistency bias: people strive to be consistent
in their behavior.

(10:00) Top 3 reasons donors stop giving
(14:00) Basic roles of team captains in P2P fundraising
(15:55) Using “SWAG” to motivate team captains
(19:20) Rewarding Racing Regattas: A lesson from Otis
(21:21) Insufficient Justification: a tool for avoiding a transactional relationship
(24:55) The ALS Ice-bucket challenge: More than a P2P
(26:00) Relay for Life: A lesson on DIY fundraising
(28:25) Otis shares the greatest lesson learned from his D1 Basketball career

Links:

The Dollar Dash: https://www.turnkeyp2p.com/dollar-dash/
Otis’ Website: www.turnkeyp2p.com
Otis’ Blog: www.nonprofitpro.com

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