"Wait... 30% of Your File is Signing Up for Recurring Donations?" with Rachel Kottler : Successful Nonprofits

Episode 99

"Wait... 30% of Your File is Signing Up for Recurring Donations?" with Rachel Kottler

Listen on  iTunes    Android     Stitcher   Libsyn

Episode 99

"Wait... 30% of Your File is Signing Up for Recurring Donations?" with Rachel Kottler

Listen on  iTunes    Android     Stitcher   Libsyn

by goldenburggroup

Donors are less likely to change checking accounts than credit cards. Encourage them to give via EFT.

Rachel Kottler, Digital Account Manager with Lautman Maska Neill & Company, shares key takeaways from her recent Bridge Conference presentation: Wait…30% of Your File is Signing Up for Recurring Donations?

*****Timestamped Highlights*****

(2:10) You’ve Got Mail: HRC’s suprising subset of long-term donors
(2:59) Tuning into your demographics for locating retention potential
(3:58) Segment your ask
(4:48) The convenience ask, aka “Netflix style”
(6:20) 10, 20, 30
(7:50) Upgrade, within reason

We use segmentation to hit potential donors with messaging that resonates.

(8:40) Two-dollar Tuesday
(10:35) Online welcome series for new donors
(15:09) You got ‘em, now keep ‘em
(15:45) Recapture 50%
(16:37) EFT, not ESP
(19:55) Dolph and Rachel extol the virtues of the handwritten note
(21:58) Make a relationship, even if you have over 80k people in your book
(23:08) Triumphs in Human Rights: Donors’ stories behind their loyalty to HRC
(28:30) Criss cross applesauce: Rachel compares teaching first graders to promoting donor retention

 

Millennials conceptualize a recurring donation as another monthly subscription, like Netflix.

Links:

Rachel’s firm: www.lautmandc.com
Her presentation Wait…30% of Your File is Signing Up for Recurring Donations?: https://www.slideshare.net/secret/EsZdpdrYWtDvuK
Salon for Digital Change-Makers: http://www.salondc.net/
– Eventbrite: https://www.eventbrite.com/e/salon-dc-september-topic-raise-more-stress-less-this-year-end-tickets-49849342726?janus_fv=exp_eb_85363_auto_generated_tagging%3DA

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