Successful Nonprofits: Treat Every Donor Like a Major Donor

Old-School Fundraising in 2021 with Gabe Cooper

Old-School Fundraising in 2021 with Gabe Cooper

by Ro

How do you love on your donors? Join Gabe Cooper for tips on listening to your donors, creating personalized journeys, and treating every donor like a major donor.

Listen to the Episode Here!

Links

Website: Virtuous

Page: Responsive Nonprofit Summit

The Book: Responsive Fundraising

Podcast: Ep 156: Fundraising for Sustainability with Dr. Shantell Chambliss

Podcast: Ep 72: Make Your Board an Engaged Fundraising Machine with Kim Horton and Greg Giles

Timestamps

(04:15) Defining “responsive fundraising”

(06:00) Automating your marketing

(10:30) Creating (and using) donor personas

(13:50) Creating donor journeys

(15:40) Listening to your donors

(19:00) Using pixels

(22:40) Catching donors before they lapse

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