How do you love on your donors? Join Gabe Cooper for tips on listening to your donors, creating personalized journeys, and treating every donor like a major donor.
Listen to the Episode Here!
Links
Website: Virtuous
Page: Responsive Nonprofit Summit
The Book: Responsive Fundraising
Podcast: Ep 156: Fundraising for Sustainability with Dr. Shantell Chambliss
Podcast: Ep 72: Make Your Board an Engaged Fundraising Machine with Kim Horton and Greg Giles
Timestamps
(04:15) Defining “responsive fundraising”
(06:00) Automating your marketing
(10:30) Creating (and using) donor personas
(13:50) Creating donor journeys
(15:40) Listening to your donors
(19:00) Using pixels
(22:40) Catching donors before they lapse
How do you love on your donors?
Generosity begets generosity.
Your donors don’t live on one channel.
You should say “thank you” 5 times before you ask again
How do you listen well to who your donors are so that you can craft the donor journey that fits them
Call your donors and ask questions without asking for money
80% of lapsed donors don’t realize they’ve lapsed
How do you love on your donors?
Generosity begets generosity.
Your donors don’t live on one channel.
You should say “thank you” 5 times before you ask again
How do you listen well to who your donors are so that you can craft the donor journey that fits them
Call your donors and ask questions without asking for money
80% of lapsed donors don’t realize they’ve lapsed
How do you love on your donors?
Generosity begets generosity.
Your donors don’t live on one channel.
You should say “thank you” 5 times before you ask again
How do you listen well to who your donors are so that you can craft the donor journey that fits them
Call your donors and ask questions without asking for money
80% of lapsed donors don’t realize they’ve lapsed