Shantel Khleif shares how she built a social media base with over 20,000 followers. In this episode, she outlines which platform is best for your nonprofit, ways to engage your followers, and whether you should be paying to boost posts and pages. Shantel possesses extensive knowledge of social media. She is the co-founder of Imagine Media, and her company has been profiled in Entrepreneur Magazine, Georgia Public Broadcasting, Atlanta Magazine, and a ton of blogs and podcasts.
(3:37) How she built a base of over 20,000 followers on social media
(5:35) The ideal number of weekly posts to make on each social media platform
(7:09) The user demographics of various social network platforms
(9:41) Should your marketing strategy include paid boosting?
(10:42) Being concerned about quality, not quantity, of your followers
(11:32) The social media platforms most appropriate for your nonprofit
(16:10) Specific ways to use social media in your fundraising and marketing efforts
(18:30) The importance of video content to tell your story
(22:00) the danger in not responding to your social media followers
(23:24) Using social media to increase transparency
(27:40) How to know the best time to post for your audience