In part one of this two-part episode, we speak with Sherry Truhlar, founder of Red Apple Auctions. Sherry tells us how she became a remarkable auctioneer and how organizations of all sizes can boost their fundraising revenue by fine tuning their fundraising techniques.
In part one, Sherry:
- Discusses her path to her profession;
- Demonstrates vocal techniques for auctioneering
- Talks about best practices to improve auction revenue.
(2:15) Sherry explains how she became an auctioneer
(5:36) The Chant: what Sherry learned in auctioneer school
(9:27) Don’t try this at home: the Betty Botter tongue twister
(11:05) Sherry tells Dolph the best items to include in an auction
(13:38) An example of a contribution by a beloved community member
(19:44) Creating the closer-to-home getaway to auction off
Sherry’s site: www.redappleauctions.com
Free auction item Guide (published each January, available year-round): https://www.redappleauctions.com/free-resources/benefit-auction-item-ideas-guide/
Free newsletter: https://www.redappleauctions.com/free-resources/benefit-auction-ideas/
Sherry’s book: Essential Fundraising Handbook for Small Nonprofits