In part one of this two-part episode, we speak with Sherry Truhlar, founder of Red Apple Auctions. Sherry tells us how she became a remarkable auctioneer and how organizations of all sizes can boost their fundraising revenue by fine tuning their fundraising techniques.
In part one, Sherry discusses her path to her profession, demonstrates vocal techniques for auctioneering and talks about best practices to improve auction revenue.
(2:15) Sherry explains how she became an auctioneer
(5:36) The Chant: what Sherry learned in auctioneer school
(9:27) Don’t try this at home: the Betty Botter tongue twister
(11:05) Sherry tells Dolph the best items to include in an auction
(13:38) An example of a contribution by a beloved community member
(19:44) Creating the closer-to-home getaway to auction off
Sherry’s site: www.redappleauctions.com
Free auction item Guide (published each January, available year-round): https://www.redappleauctions.com/free-resources/benefit-auction-item-ideas-guide/
Free newsletter: https://www.redappleauctions.com/free-resources/benefit-auction-ideas/
Sherry’s book: Essential Fundraising Handbook for Small Nonprofits