Event 180: Flipping Small Fundraising Events on Their Heads for Better Revenue with Sherry Truhlar : Successful Nonprofits

Episode 91

Event 180: Flipping Small Fundraising Events on Their Heads for Better Revenue with Sherry Truhlar

Listen on  iTunes    Android     Stitcher   Libsyn

Episode 91

Event 180: Flipping Small Fundraising Events on Their Heads for Better Revenue with Sherry Truhlar

Listen on  iTunes    Android     Stitcher   Libsyn

by goldenburggroup

Learning to be an auctioneer is largely about learning to run a business.

In part one of this two-part episode, we speak with Sherry Truhlar, founder of Red Apple Auctions. Sherry tells us how she became a remarkable auctioneer and how organizations of all sizes can boost their fundraising revenue by fine tuning their fundraising techniques.

In part one, Sherry discusses her path to her profession, demonstrates vocal techniques for auctioneering and talks about best practices to improve auction revenue.

*****Timestamped Highlights*****

(2:15) Sherry explains how she became an auctioneer
(5:36) The Chant: what Sherry learned in auctioneer school
(9:27) Don’t try this at home: the Betty Botter tongue twister

 

The best items are those that are hardest to get.

(11:05) Sherry tells Dolph the best items to include in an auction
(13:38) An example of a contribution by a beloved community member
(19:44) Creating the closer-to-home getaway to auction off

Links:

Sherry’s site: www.redappleauctions.com
Free auction item Guide (published each January, available year-round): https://www.redappleauctions.com/free-resources/benefit-auction-item-ideas-guide/
Free newsletter: https://www.redappleauctions.com/free-resources/benefit-auction-ideas/
Sherry’s book: Essential Fundraising Handbook for Small Nonprofits 

Top