Episode 101

Storytelling and Nonprofit Fundraising with Tiffany Lawrence

Listen on  iTunes    Android     Stitcher   Libsyn

Episode 101

Storytelling and Nonprofit Fundraising with Tiffany Lawrence

Listen on  iTunes    Android     Stitcher   Libsyn

by goldenburggroup
Tiffany Lawrence Successful Nonprofits Podcast

Storytelling is a tool in the business of persuasion.

Tiffany Lawrence shares examples from her work with the Appalachian Trail Conservancy and the United Way to describe how storytelling can drive fundraising.

*****Timestamped Highlights*****

(3:12) The persuasion business
(5:25) Give, advocate, or become a champion
(7:08) Six children and a grandma
(14:10) Ask strings
(15:04) How to go about the “ask”
(19:58) The Two Brothers from Different Worlds: A story of adventure and reconnection
(23:57) If you watch it, you’re going to cry

Slide5

(28:00) The daily good
(32:00) We want the organizations to be human
(33:13) Walking the line: Tiffany’s experiences on Appalachian trail

Links:

Orion Strategies: www.orion-strategies.com
Danny’s story: http://appalachiantrail.org/myatstory/a-trail-for-danny

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