Storytelling and Nonprofit Fundraising with Tiffany Lawrence : Successful Nonprofits

Episode 101

Storytelling and Nonprofit Fundraising with Tiffany Lawrence

Listen on  iTunes    Android     Stitcher   Libsyn

Episode 101

Storytelling and Nonprofit Fundraising with Tiffany Lawrence

Listen on  iTunes    Android     Stitcher   Libsyn

by goldenburggroup

Storytelling uses emotional responses to drive donations and commitment.

Tiffany Lawrence shares examples from her work with the Appalachian Trail Conservancy and the United Way to describe how storytelling can drive fundraising.

*****Timestamped Highlights*****

(3:12) The persuasion business
(5:25) Give, advocate, or become a champion
(7:08) Six children and a grandma
(14:10) Ask strings
(15:04) How to go about the “ask”
(19:58) The Two Brothers from Different Worlds: A story of adventure and reconnection
(23:57) If you watch it, you’re going to cry

Simple stories are absolutely fine; they must be authentic, genuine, and engaging.

(28:00) The daily good
(32:00) We want

the organizations to be human
(33:13) Walking the line: Tiffany’s experiences on Appalachian trail

Links:

 

Orion Strategies: www.orion-strategies.com
Danny’s story: http://appalachiantrail.org/myatstory/a-trail-for-danny

 

Top