For far too long, nonprofits and fundraisers neglected the power of women donors. According to the Center on Philanthropy at Indiana University, female-headed households are more likely to give to charity and these women typically give more than their male counterparts.
While many organizations are doing an abysmal job of cultivating women donors, some organizations are held up as shining examples. The United Way of Salt Lake is one such organization, which started a Women’s Leadership Circle and actively worked to cultivate female donors. This donor circle has grown tremendously and today boasts over 235 women each giving at least $1,500 annually.
To say the least, we wanted to learn more about how United Way Salt Lake cultivates and supports its female philanthropists and had the following conversation with Zeni Frendt, the staff person responsible for
this important the Women’s Leadership Circle