In this episode of the Successful Nonprofits® Podcast, host Dolph Goldenburg speaks with communication expert, author, and CEO of Claxton Communication, Erica Barnhart. Together, Dolph and Erica delve into the world of impactful nonprofit communication. Erica shares invaluable insights into how words and messaging can significantly influence nonprofit organizations. They discuss breaking down mission statements for impactful messaging, tailoring communication strategies for different audiences, and the growing role of AI in optimizing communication. Erica also offers advice for aspiring authors, emphasizing authenticity in writing. Join Dolph and Erica as they explore the transformative potential of words and AI in the nonprofit sector.
[01:37] Why words matter
[03:17] Breaking down mission statements
[05:31] Differentiating between tone and energy in communication
[07:51] Defining what success looks like for your organization
[09:02] Addressing individual leadership communication and the role of emotions
[11:27] Identifying the audience in your external communications
[12:15] Differentiating between acquisition and retention communication strategies
[21:57] Strengthening communication through AI
[26:44] Advice for aspiring authors
Claxon Communication Website
Podcast: Ep 198: Tools to Fire Up Your Productivity with Peter Chatel
Podcast: Ep 285: Meetings that Matter with Marie Gress
The Successful Nonprofits® Podcast is on a mission to help nonprofits and their leaders thrive! It is hosted by our principal consultant, Dolph Goldenburg, and produce by Lexie Linger. Each of our weekly episodes brings you fresh ideas and featured conversations with industry thought leaders. Founded in 2015, Successful Nonprofits® Podcast is proud to be recognized as one of the top podcasts serving nonprofit leaders.
Contact Our Host, Dolph Goldenburg