The Donor Survey: Best Practices for Real Results with Rachel Clemens : Successful Nonprofits

Episode 105

The Donor Survey: Best Practices for Real Results with Rachel Clemens

Listen on  iTunes    Android     Stitcher  Libsyn

Episode 105

The Donor Survey: Best Practices for Real Results with Rachel Clemens

Listen on  iTunes    Android     Stitcher  Libsyn

by goldenburggroup

One of the biggest challenges with donor surveys is controlling implicit bias in question design.

“Research kills opinion” is the mantra of today’s guest, Rachel Clemens, Chief Marketing Officer of Mighty Citizen. Rachel develops and analyzes donor surveys that uncover the truth about what donors are thinking and feeling about an organization. Today she shares best practices about design, implementation, and follow-up.

*****Timestamped Highlights*****

(5:42) The nuts and bolts of a donor survey
(9:24) To ask or not to ask; that is the question
(11:35) Surprise, surprise!
(12:55) Always offer the “Other”

Survey results may advocate for a shift in the organization’s priorities, programming, and brand identity. Are you okay with that?

(14:20) #1 Boring #2 Dull
(17:09) Open-ended questions are great in personal communication, not so much in a donor survey
(19:39) Dolph resurrects the will to live
(21:26) The beauty of the survey
(23:15) Transparency and timeliness
(24:13) The Good Will Jar
(26:45) Swap Your Shop!
Links:
Rachel’s agency: www.mightycitizen.com
Survey crafting tools: www.mightycitizen.com/donorsurveys
Sign up for “all of Mighty Citizen’s thinking

Top