“Research kills opinion” is the mantra of today’s guest, Rachel Clemens, Chief Marketing Officer of Mighty Citizen. Rachel develops and analyzes donor surveys that uncover the truth about what donors are thinking and feeling about an organization. Today she shares best practices about design, implementation, and follow-up.
(5:42) The nuts and bolts of a donor survey
(9:24) To ask or not to ask; that is the question
(11:35) Surprise, surprise!
(12:55) Always offer the “Other”
(14:20) #1 Boring #2 Dull
(17:09) Open-ended questions are great in personal communication, not so much in a donor survey
(19:39) Dolph resurrects the will to live
(21:26) The beauty of the survey
(23:15) Transparency and timeliness
(24:13) The Good Will Jar
(26:45) Swap Your Shop!
Rachel’s agency: www.mightycitizen.com
Survey crafting tools: www.mightycitizen.com/donorsurveys
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