The big thing with email marketing is that it has to be relevant. If you have a lot of people who are not opening your emails, it can affect the deliverability for others.
It seems like every nonprofit, business, and public personality has an email lists these days. Today we’ll learn how your nonprofit email list competes in this crowded arena – not just with similar nonprofits but also against your constituency’s grocery store, hair salon, house of worship, and civic group for that valuable in box attention.
Our conversation today is with Mr. Leads himself, Carlos Scarpero. He is known throughout the community as Mr. Leads because he helps organizations grow by leveraging the power of email marketing. While his breadth of experience includes social media and web design for organizations, he now focuses all of his attention and expertise on helping your email standout from the competition.
*****Timestamped Highlights*****
(3:58) How to build a good email list
What I find is that most nonprofits are not emailing enough: Once a month or once a quarter is way too infrequent.
(4:55) The importance of getting permission to add people to your email list
(7:22) An innovative new trend: “text to join our email list”
(9:59) The importance of segmenting your email list
(13:30) The email list analytics you should pay attention to
(14:06) Analyzing why people unsubscribe from your email list
(15:30) How frequently you should email your list
(19:06) Using auto-responder series to build your base
(22:58) Best practices for nonprofit email lists
(26:05) The email practices that will poison your list
(27:34) The number of staff hours necessary to begin an email marketing program
Links:
Carlos’ site