DEI is not just about your staff and board members. It’s also about who you engage in supporting your mission. Jeannie joins us to discuss how fundraising has historically failed to champion female donors and what you can do to make sure your organization’s donor portfolio includes this powerful giving group.
Listen to the Episode Here!
Links
Website: Women’s Philanthropy Institute’s
Podcast: Ep 185: 6 Ways Your Nonprofit Can Be More Trans-Inclusive with Andy Marra
Podcast:Ep 167: DEI: Leading By Example with Germeen Guillaume
Timestamps
(03:50) Increasing giving by all
(07:30) The unconscious bias of philanthropy
(15:15) How nonprofits can start including women as donors
(19:00) The 6 Ts of giving for women
(21:41) Tips for reaching out to female donors
(25:30) How households make giving decisions
Gender matters in philanthropy.
How much more could be raised if women were met where they are at?
Other sectors have adapted to the reality that women are the CFOs of their homes. It’s time for the nonprofit sector to adapt, too.
If we adapt for women, we get all donors. But if we maintain our current approaches, we might still get men, but we won’t get women.
How, why, & where women give. And increase giving by all.
Fundraisers aren’t paying attention to women.
If your organization is committed to DEI, you should be committed to paying attention to who you are engaging in supporting your mission.
Even the language we use to describe our work isn’t female friendly
Fundraising is not a one-size-fits-all. But the metrics we use and we champion don’t recognize the relationship-focus of fundraising.