A strong brand attracts clients, volunteers, staff, donors, and partners. But how do you craft a strong brand? Join Amanda Ross for a conversation about simple steps you can take to build and maintain the brand you want and need.
Listen to the Episode Here!
Links
Brashberry’s Website
Podcast: Ep 181: How to Write Effective Copy that Gets Noticed with Nicki Krawczyk
Podcast: Ep 183: Become the Expert Reporters Call with Kristen Elworthy
Timestamps
(01:30) The story behind Brashberry
(03:46) Identifying your brand
(05:00) The importance of a branding guide
(11:48) Finding your unique sales proposition
(16:12) All things website – messaging, menus, blogs, & multiple websites
You have to be consistent in everything – your voice, colors, fonts, logo position.
You need 3 fonts – a body font, a headline font, and a splash font.
A lot of nonprofits focus on their cause. But what gets people’s attention is the story.
How do you showcase the true essence of what you do and accomplish?
Attention spans are tiny. And they’re shortening all the time.
You have 50 milliseconds to catch someone’s attention on your website.
Less is more. Always.
You have to be consistent in everything – your voice, colors, fonts, logo position.
You need 3 fonts – a body font, a headline font, and a splash font.
A lot of nonprofits focus on their cause.Branding But what gets people’s attention is the story.
How do you showcase the true essence of what you do and accomplish?
Attention spans are tiny. And they’re shortening all the time.
You have 50 milliseconds to catch someone’s attention on your website.
Less is more. Always.But what gets people’s attention is the story.
How do you showcase the true essence of what you do and accomplish?
Attention spans are tiny. And they’re shortening all the time.
You have 50 milliseconds to catch someone’s attention on your website.