Cracking the Corporate Gifts Code: A Conversation with Former Director of Corporate Giving Joe Vella : Successful Nonprofits

Episode 127

Cracking the Corporate Gifts Code: A Conversation with Former Director of Corporate Giving Joe Vella

Listen on  iTunes    Android     Stitcher  Libsyn

Episode 127

Cracking the Corporate Gifts Code: A Conversation with Former Director of Corporate Giving Joe Vella

Listen on  iTunes    Android     Stitcher  Libsyn

by goldenburggroup

Make me an offer I can’t refuse; talk to me about an initiative that’s irresistible!

Dolph talks with Joe Vella, former Director of Corporate Giving at Macy’s, to learn how nonprofits can position themselves for corporate gifts in an era of more restricted giving.

*****Timestamped Highlights*****

(2:10) A happy accident: How Joe began community engagement
(4:50) Massaging the numbers fairly, judiciously, and strategically
(9:36) Securing funds from a corporation by showing tangible results
(11:48) Cause marketing vs corporate giving
(13:32) Doing your homework BEFORE you approach a corporation for funding
(17:26) Tips to increase your chances of receiving funding
(18:36) Trust me, a tour can show a LOT
(21:35) Appreciating every single dollar of a contribution
(22:46) The icing on the cake to your ask – proposing an offer they can’t resist

The secrets to
community engagement:
Plan early, develop that roadmap, get people energized, recruit the right people, set realistic goals

(25:44) Storytelling for the win!
(26:53) What to do if you when a corporate funder declines
(27:56) Postcards, postcards, and more postcards!

Links:

Joe’s LinkedIn: https://www.linkedin.com/in/joseph-vella-98132b13/
Macy’s website: https://www.macys.com/

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