Dolph talks with Joe Vella, former Director of Corporate Giving at Macy’s, to learn how nonprofits can position themselves for corporate gifts in an era of more restricted giving.
(2:10) A happy accident: How Joe began community engagement
(4:50) Massaging the numbers fairly, judiciously, and strategically
(9:36) Securing funds from a corporation by showing tangible results
(11:48) Cause marketing vs corporate giving
(13:32) Doing your homework BEFORE you approach a corporation for funding
(17:26) Tips to increase your chances of receiving funding
(18:36) Trust me, a tour can show a LOT
(21:35) Appreciating every single dollar of a contribution
(22:46) The icing on the cake to your ask – proposing an offer they can’t resist
(25:44) Storytelling for the win!
(26:53) What to do if you when a corporate funder declines
(27:56) Postcards, postcards, and more postcards!
Joe’s LinkedIn: https://www.linkedin.com/in/joseph-vella-98132b13/
Macy’s website: https://www.macys.com/