Strong content marketing is one of the drivers of your nonprofit’s success. So listen in to this episode with Rick Smith on all things content marketing. From press releases to billboards, Rick shares nuggets to using your resources wisely while still planning and implementing an effective marketing strategy.
Listen to the Episode Here!
Website: News USA
Podcast: Ep 181: How to Write Effective Copy that Gets Noticed with Nicki Krawczyk
Podcast: Ep 183: Become the Expert Reporters Call with Kristen Elworthy
(05:19) Spoon-feed the media
(12:00) Coordinating your content strategy across departments
(16:00) Make the most of your media moment
(18:12) Using your resources wisely
(26:30) A marketing success story
You’ve got to spoon-feed your stories to the media
Don’t just say how great you are. Show how great you are with a human interest story.
Are you sharing your media coverage?
Include your donors in your media coverage. Then you can use it the next time you’re looking for donors.
Make your messaging interesting and put it in a format that is easy for the media to use.
Are you losing opportunities because people don’t know who you are and all the good work you’re doing?
How do donors find you?