In this insightful episode, Successful Nonprofits® podcast host, Dolph Goldenburg, engages with prominent fundraising strategist, Whitney Anderson. Together, they delve into the art and science of crafting impactful case statements – an essential tool in any fundraising campaign.
They discuss the importance of storytelling, striking the right balance between the emotional and practical aspects, and how the case statement serves as a valuable tool during donor interactions. Whitney shares her unique perspective on balancing text with visuals and the significance of tailoring your message to resonate with a diverse donor audience.
This episode promises to be a resourceful guide for your nonprofit, providing actionable insights and practical advice to enhance your fundraising efforts. Listen and learn from Whitney’s wealth of experience and discover strategies to make your case statements more compelling and effective.
[04:30] The importance of story-building in your capital campaign.
[06:20] The initial building blocks of your capital campaign story
[09:43] How to help volunteers and staff members rehearse and refine their elevator speeches
[11:27] The difference between an elevator speech and a case statement
[13:11] The importance of having talking points and being prepared to share updates about your organization
[16:21] The role of storytelling in case statements, including the use of visuals
[20:14] When you should send your case statement in advance
[21:56] Common issues in case statements
[23:36] Showcasing the transformation and impact your campaign will bring
Website: Fox Advancement
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The Successful Nonprofits® Podcast is on a mission to help nonprofits and their leaders thrive! It is hosted by our principal consultant, Dolph Goldenburg, and produce by Lexie Linger. Each of our weekly episodes brings you fresh ideas and featured conversations with industry thought leaders. Founded in 2015, Successful Nonprofits® Podcast is proud to be recognized as one of the top podcasts serving nonprofit leaders.
Contact Our Host, Dolph Goldenburg
crafting stories. Crafting stories