Episode 95

Monthly Giving: The Sleeping Giant with Erica Waasdorp

Listen on  iTunes    Android     Stitcher   Libsyn

Episode 95

Monthly Giving: The Sleeping Giant with Erica Waasdorp

Listen on  iTunes    Android     Stitcher   Libsyn

by goldenburggroup

Think of monthly giving as a loyalty program.

Donor cultivation can be tricky. Erica Waasdorp, author of Monthly Giving: The Sleeping Giant, reminds us that the monthly small-gift donor tends to be extremely loyal and may be an underdeveloped segment of your giving program.

*****Timestamped Highlights*****

(2:55) Growing up in the Netherlands: the inspiration behind monthly giving
(6:00) History lesson for all you young ‘uns
(8:45) Lamenting the loss of the land line
(9:30) Who converts to sustaining giving?
(11:57) Pioneers of monthly giving
(14:16) Let them know you know who they are
(16:30) Yes, your parents were correct – call or write to say thanks!
(18:25) The unexpected WOW!

Somebody who can’t write a $250 check may agree to 12 checks for $25 – ask!

(26:00) Little bits add up
(26:37) Footloose: How Erica became a dance.

Links:

Site:www.adirectsolution.com
Book: Monthly Giving: The Sleeping Giant https://www.adirectsolution.com/monthly-giving-the-sleeping-giant/

Monthly donor road map: https://www.adirectsolution.com/download/infographic-monthly-donor-road-map/
Donor templates:
https://www.adirectsolution.com/download-page-standard-monthly-donor-letter-templates/

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