Event 180, Part Two: Flipping Small Fundraising Events on Their Heads for Better Revenue with Sherry Truhlar : Successful Nonprofits

Episode 91

Event 180, Part Two: Flipping Small Fundraising Events on Their Heads for Better Revenue with Sherry Truhlar

Listen on  iTunes    Android     Stitcher   Libsyn

Episode 91

Event 180, Part Two: Flipping Small Fundraising Events on Their Heads for Better Revenue with Sherry Truhlar

Listen on  iTunes    Android     Stitcher   Libsyn

by goldenburggroup

If you are a smaller organization, simplify bidding opportunities.

In part two of this episode, we continue our conversation with Sherry Truhlar, benefit auctioneer at Red Apple Auctions. Sherry details methods for improving small auction events (simplify, simplify), teaches us bidder psychology, and drives home the importance of M.E.S.S.

*****Timestamped Highlights*****
(2:00) Dolph coins a term: “The Three Cs of Auctions”
(3:29) Playing off the lull to increase bids
(5:10) Live auctions, silent auctions, games/raffles, and asking for pledges
(6:15) Tips for small auctions: simplify the bidding opportunities
(8:15) Bidder psychology
(12:15) Clean up the M.E.S.S.: M is for Mission

 

Bidder Psychology 101: Scarcity drives bids higher.

(17:08) E is for Experience: The story of a gala chair
(20:10) Dolph’s guest experience pet peeve

(25:11) S is for Simplify, S is for Sponsorship
(26:55) Sherry’s most challenging item to auction (!)

Links:
Red Apple Auctions website: www.redappleauctions.com
Free auction item guide (published each January, available year-round): Most Popular Auction Items
Free newsletter: Sherry’s Free Newsletter
Sherry’s book: Here; Link to part one of Sherry’s book

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