Sponsors play a crucial role in the success of any nonprofit’s annual event. But effectively engaging sponsors can be a challenge for many organizations. In this insightful episode of the Successful Nonprofits® Podcast, host Dolph Goldenburg and guest AJ Steinberg dig into the art of securing and nurturing event sponsorships. From creative ideas for providing value to your sponsors to approaches for maintaining relationships all year long, AJ and Dolph share proven strategies that will help you maximize your nonprofit’s sponsorship potential!
[04:05] The mistake of setting a fundraising goal without considering your unique circumstances and assets
[05:41] Selecting the right honoree and assembling an effective event committee to boost your event’s success and sponsorship efforts
[09:22] Assessing your organization’s assets, understanding your target demographics, and creating marketing materials that speak to sponsors’ marketing needs
[11:41] Maximizing exposure and engagement
[13:24] Thanking sponsors sincerely and maintaining a strong relationship with them
[22:35 Offering a range of sponsorship options
[26:25] Strategies to retain sponsors
[28:09] The role of the Board in securing and maintaining sponsors
[29:13] Fulfilling your promises
[29:31] Following up after events
Queen Bee Fundraising Website
The Successful Nonprofits® Podcast is on a mission to help nonprofits and their leaders thrive! It is hosted by our principal consultant, Dolph Goldenburg, and produce by Lexie Linger. Each of our weekly episodes brings you fresh ideas and featured conversations with industry thought leaders. Founded in 2015, Successful Nonprofits® Podcast is proud to be recognized as one of the top podcasts serving nonprofit leaders.
Contact Our Host, Dolph Goldenburg
The two most important things you can do at the start is choose your Golden goose honoree and then an amazing event committee.
You’re giving them access to a target demographic that they want to reach.
If I can prove that I am going to be sending business to these sponsors, it’s like gold.
Nobody else is saying, ‘I just ate dinner here or I got my tires changed here because I got this coupon. They say Thank you for sponsoring this.
You should look at what is going on sponsorship level wise in other organizations in your community to understand what you can charge for your sponsorships.